http://www.globalchange.com Many companies sell technology which does not work. Example: most senior managers have problems getting mobile phones and PCs to synchronise properly, or find their systems crash, are bugged, unreliable - and do NOT work as claimed by manufacturers. This is a huge scandal and abuse of customer time and money. Companies need to hugely improve reliability and simplicity and as they do they will gain sales, market share and brand awareness. Part of conference lecture for MTN by Dr Patrick Dixon, Futurist and author Futurewise.
Duration : 0:0:50
4 Comments to 'Unreliable Technology. Customer Focus In Computer Sales And Marketing, Software Support, Mobile Phone Helplines And IT Systems. Customer After Sales Service And Quality Urance, Response Times, Brand Damage. Conference Keynote Speaker'
September 2, 2009
Nice Video. Check …
Nice Video. Check out TubeViews (dotnet) If you need your video exposed, It has really helped me a bunch. Be blessed!
I like what i watched.
September 2, 2009
Thank you for this. …
Thank you for this.
I may be very off-base, but it seems like systems designers make trade-offs between usability and functionality.
Some products have many features but are difficult to use (PCs) and some products are very intuitive, but strictly limited in scope (iPods).
This does not have to be the case! These concepts are not mutally exclusive. Provide beginners easy access to simplistic interfaces while providing advanced users with complete access.
September 2, 2009
I agree – customers …
I agree – customers deserve better technology. Scandal that systems sold which are so hard for consumers to use. Patrick Dixon
September 2, 2009
I find that most of …
I find that most of my relatives need much help with computer stuff. I’m 23 and its taken my a good 6 years almost full time to master the computer. The trouble is most middle aged people feel its too late to learn about computers.
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