http://www.layar.com
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
Duration : 0:2:8
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25 Responses to “Layar, Worlds First Mobile Augmented Reality Browser”
its not controlled …
its not controlled nor limited, i do whatever i want, and even if apple tries it fails, i was talking about hardware of the phone, its the best phone that is out there, perfectly balanced, doesn’t lag, i play freaking quake 3 on it in multiplayer, have games on 1 GB, what about your crap? how many 1MB java games does it have on it?
w/e dude, stay with …
w/e dude, stay with your apple controlled and limited phone, AT&T Sucks
This is a clever …
This is a clever app and usage of AR- look at Intel’s Ultra-Thin laptop site that demonstrates 3D Augmented Reality in action an A4 sheet of paper turning into the thinnest virtual laptop on Earth
doesnt the music …
doesnt the music sound like legend of zelda ocarina of time when your in zoras domain that underwater cave place with those fish people
AR is dope!
AR is dope!
it lags, cant you …
it lags, cant you see? im on iphone 3GS
doesnt lag on my …
doesnt lag on my device, what device are you on?
amazing but I wish …
amazing but I wish it could interact with google streetview in some way so I could find apartments somewhere that i’m not standing. :/
LAWLS
LAWLS
My iPod is …
My iPod is fantastic! I won it in internet! You can try at gadgetton. com
I hope you will get one
little lag? dude …
little lag? dude ure first of all confusing computer with a phone, my jailbroken 3GS runs 15 apps that use 3D, live chats all messengers you know, downloads some movie or song and all that smoothly, this just sucks, badly, i bet its one app that is running and its just really bad, iphone has best processor with best memory with best battery that have been stabilized by latest soft update – it got like 30% more life, so suck on that punk
This is probably …
This is probably lagging a little because this is the 23rd app he has open…while the Iphone only does one thing at a time ; )
this crap sucks, it …
this crap sucks, it lags.. when iphone will get app like that it will not lag at all, 3GS
Sup matsaw My bro ; …
sweet rite, told ya so.
Sup matsaw My bro
This thing is bad …
This thing is bad laissez le bon temps rouler.
The Most Incredible …
The Most Incredible Application Out There!
Layer Brings The Future To Us Today!
★★★★★
weet iemand welke …
weet iemand welke muzieker onder deze clip zit?
Um, mobilizy has …
Um, mobilizy has been around longer. This isn’t a “first”
Mmmmno, of the two …
Mmmmno, of the two of you, Cespur is not the one who’s looking retarded.
CELLESE
CELLESE
Yeah, because every …
Yeah, because every drug dealer would love to have themselves easily found on GPS…
quit raging over …
quit raging over the comments ur just making yourself look more retarded
Amazing technology …
Amazing technology perhaps it also be used to ban the large amount mentally challenged individuals that make comments that are less than intelligent here on Youtube.
Nah, it’s childish …
Nah, it’s childish to think that all that we have here are Hookers and Drugs. But considering your writing I assume you are, in fact, a child, or just a grown-up without any knowledge of what so ever.
I also assume your the kind of pathetic Game Nerd kid, a face full with Pimples and some glasses, sitting all day behind the Internet acting all bigtime, without knowing shit. I feel sorry for you.
if thats childish …
if thats childish then you must be hangin with real nigga little kids
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